The Global music markets Trend That Sony Music Saw Coming — And How It transforms music discovery | Quantum Pulse Intelligence

A confluence of forces has made Global music markets the most pressing issue in Music & Audio today. Industry leaders from Sony Music to its closest rivals are scrambling to respond. The developments around Global music markets have been building for some time. Industry observers who have tracked Music & Audio closely say the signals were visible years ago — but the pace of change has accelerated dramatically in recent months. A review of the evidence suggests that Global music markets is delivering on at least some of its early promise. While skeptics remain, the empirical case has strengthened considerably over the past twelve months. Leading thinkers in Music & Audio have noted that the current moment around Global music markets is unusual in its clarity. Rarely does a single development so cleanly separate forward-thinking organizations from those still operating on old assumptions. **Global music markets in Context** The road ahead for Global music markets is not without obstacles. Regulatory frameworks have yet to fully catch up with the pace of development, and questions about standards and accountability remain open. Industry observers expect Global music markets to feature prominently in Music & Audio conversations for years to come. The organizations positioning themselves well today are likely to shape how the story unfolds. In Music & Audio, the conversation around Global music markets has moved well beyond theory. It is now, undeniably, about execution — and the organizations rising to that challenge are setting the terms for what follows.